Audience Engagement Research - Florida Sportsman

The Florida Sportsman magazine is very similar to our magazine because of the audience mostly just in Florida. Although this magazine covers fishing and hunting and ours covers professional and youth sports in Florida our target audiences are both very similar. The majority are males in ours and Florida Sportsman's magazines with 86% being men. The income level is also mid to high class because you have to have a decent amount of money to buy fishing or hunting equipment. Florida Sportsman advertises through TV, social media, and online. This helps their audience reach a wide variety of ages with their median being 46. This sums u the marketing and similarity of the target audience of our product and Florida Sportsman.