The traditional distribution model for a magazine is to network and get your brand out to the public and in our case the specific region in which we are distributing too which is Florida. Once we get our product out to our specific audience that we are targeting (sports fans) we state the price of the subscription and how often the magazine will be issued (every other week). We will then issue the magazine out and as we continue to advertise our circulation would grow. We will also have an online magazine that gets issued every other week.