Project Selection Magazine

Based on my research in to the marketing of various sports and other magazines I will market my product through social media with instagram and advertisements online. Television is becoming less and less popular and from my research I have seen that social media brings the most following and subscriptions to magazine. Along with a social media account it is also possible to advertise on instagram with athletes and influencers.

My magazines audience is very similar to the Rugby World as both of them are sports magazines. This leads to them having the same age range with an average of 47. Although Rugby World only covers Rugby my magazine covers a wide range of sports form soccer to baseball and also rugby. About 85% of their audience are males and the income level is mid to high to be able to purchase the magazine subscription. They marketed their product through their website and sponsorships at rugby games. Some persuasive techniques used are stating that they are the world's best selling rugby magazine which is a great accomplishment of them and shows their admirability.

Our target audiences are similar again due to the fact that both are sports magazines. ESPN's demographic consists of middle to high class consumers with 75% being males and a median age of 32 which is among the youngest in sports magazines. They market their product through their television channel which markets itself. In 2019 the magazine stopped print publishing and switched to digital. This product is a good example of how their brand markets itself to the public.

The Florida Sportsman magazine is very similar to our magazine because of the audience mostly just in Florida. Although this magazine covers fishing and hunting and ours covers professional and youth sports in Florida our target audiences are both very similar. The majority are males in ours and Florida Sportsman's magazines with 86% being men. The income level is also mid to high class because you have to have a decent amount of money to buy fishing or hunting equipment. Florida Sportsman advertises through TV, social media, and online. This helps their audience reach a wide variety of ages with their median being 46. This sums u the marketing and similarity of the target audience of our product and Florida Sportsman.

Today in class we utilized Adobe In design to lay out our two page spread. When using the software I was quite overwhelmed at first because of all of the different aspects and changes you could make but as I played around with it I got more comfortable. I think I will use the software for my 3rd quarter submission because of the increased amount of variants you can change compared to Microsoft publisher.