Audience Engagement Research-ESPN The Magazine

Our target audiences are similar again due to the fact that both are sports magazines. ESPN's demographic consists of middle to high class consumers with 75% being males and a median age of 32 which is among the youngest in sports magazines. They market their product through their television channel which markets itself. In 2019 the magazine stopped print publishing and switched to digital. This product is a good example of how their brand markets itself to the public.