Audience Engagement Research - Rugby World Magazine

My magazines audience is very similar to the Rugby World as both of them are sports magazines. This leads to them having the same age range with an average of 47. Although Rugby World only covers Rugby my magazine covers a wide range of sports form soccer to baseball and also rugby. About 85% of their audience are males and the income level is mid to high to be able to purchase the magazine subscription. They marketed their product through their website and sponsorships at rugby games. Some persuasive techniques used are stating that they are the world's best selling rugby magazine which is a great accomplishment of them and shows their admirability.